Leveraging customer loyalty in the short term domestic insurance industry through a focus on product stewardship
Thesis (MPhil (Sustainable Development Planning and Management))--University of Stellenbosch, 2007. === The objective of this study is to test out the possibility of a synthesis between sustainable development, more specifically corporate citizenship, and customer value, a major focus of business...
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| Format: | Others |
| Language: | en |
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Stellenbosch : University of Stellenbosch
2008
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| Online Access: | http://hdl.handle.net/10019.1/2764 |