Die lewenstyltipering van 'n impulsiewe studente-aankoper
Thesis (MComm)--University of Stellenbosch, 2007. === ENGLISH ABSTRACT: Lifestyles offer a comprehensive view of behaviour and the motives that underlie many of the purchases made by consumers. Impulsive buying behaviour is a complex phenomenon, and it has not yet been actively researched within a...
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/21754 |