An investigation into the launch of a tabloid, English-medium newspaper aimed at the mid-tolower segment of the newspaper readership market in selected areas of South Africa
Thesis (MBA)--Stellenbosch University, 1999. === ENGLISH ABSTRACT: The general decline in newspaper circulation indicates that the newspaper industry is under threat from other media such as television and radio (Swift, 1995: 1 00). However, closer inspection of individual newspaper titles reveals...
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| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/20832 |