The impact of fear appeal advertising on disposition formation in HIV/Aids related communication

The impact of fear appeal advertising on disposition formation in HIV/Aids related communication

Thesis (PhD (Business Management))--Stellenbosch University, 2008. === Research to guide marketing practitioners in social issue-related communication remains underexplored. The increases in various social problems have caused practitioners to return to fear appeals as motivation to influence indi...

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Bibliographic Details
Main Author: Terblanche-Smit, Marlize
Other Authors: Terblanche, Nic S.
Language:en
Published: Stellenbosch : Stellenbosch University 2008
Subjects:
HIV/AIDS communication
Fear appeal advertising
AIDS prevention
HIV prevention
Health promotion
Theses > Business management
Dissertations > Business management
Advertising > Psychological aspects
Business Management
Online Access:http://hdl.handle.net/10019.1/1275

Internet

http://hdl.handle.net/10019.1/1275

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