An evaluation of a motor retail organisation's lead management system
This research was motivated by the lack of systems and methodologies in the automotive retail business sector to adequately monitor and analyse prospective customers' behaviours as a basis for developing sales. The objective of this research was to determine if lead scoring would indeed represe...
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| Format: | Others |
| Language: | English |
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Rhodes University
2012
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| Online Access: | http://hdl.handle.net/10962/d1003900 |