Towards an understanding of the role of commercialisation in programming at the Malawi Broadcasting Corporation from 1995 to 1998 : a case study

Competition in many market-driven media systems in advanced industrial countries can sometimes compromise traditional public service broadcast values such as programming for diversity, citizenship, minority interests and national identity. This study investigates the presence and effects of commerci...

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Bibliographic Details
Main Author: Chikunkhuzeni, Francis Chim'ndomo
Format: Others
Language:English
Published: Rhodes University 2000
Subjects:
Online Access:http://hdl.handle.net/10962/d1002875