An exploration of the psychological significance of soap opera viewing

In traditional research approaches, soap opera viewing has been studied quantitatively. Such studies ignore the subjectivities, the sociocultural contexts, and life contexts of individual viewers. To account for such shortcomings and to offer a qualitative research approach, an investigation was con...

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Bibliographic Details
Main Author: Moodley, Prevan
Format: Others
Language:English
Published: Rhodes University 1998
Subjects:
Online Access:http://hdl.handle.net/10962/d1002532