Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores
Since its inception, consumption behaviour theory has developed to account for the important social aspects that underpin or at least to some extent explain consumer behaviour. Empirical studies on consumption behaviour of cultural activities, entertainment and sport have used Bourdieu’s (1984) omni...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10962/69362 |