Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company
The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact...
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| Format: | Others |
| Language: | English |
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Rhodes University
2012
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| Online Access: | http://hdl.handle.net/10962/d1002796 |