Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company

Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company

The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact...

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Bibliographic Details
Main Author: Waddington, Andrew John
Format: Others
Language:English
Published: Rhodes University 2012
Subjects:
Branding (Marketing) > Case studies
Automobile industry and trade > South Africa > Case studies
Toyota Jidōsha Kōgyō Kabushiki Kaisha > Case studies
Automobiles > Marketing > Case studies
Product management > Case studies
Branding (Marketing) > Management > Case studies
Corporate image > Management > Case studies
Brand name products > South Africa > Case studies
Online Access:http://hdl.handle.net/10962/d1002796

Internet

http://hdl.handle.net/10962/d1002796

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