Consumer perceptions of private label brands: an Eastern Cape university-aged analysis
This research investigates the consumer perceptions of private label brands amongst the university aged consumers from selected Eastern Cape universities. The research also aimed to ascertain whether or not generation Y consumers are aware of the existence of private labels, whether price, quality,...
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| Format: | Others |
| Language: | English |
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Rhodes University
2011
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| Online Access: | http://hdl.handle.net/10962/d1002783 |