Brand loyalty and membership retention rates in voluntary professional institutes and associations / Johan Frederik Müller.
This dissertation explores both the concepts of brand loyalty and relationship marketing, specifically in a voluntary professional institutes and associations environment, with the assumption that both constructs can influence and improve the membership retention and membership renewal rates of thes...
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| Language: | en |
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North-West University
2013
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| Online Access: | http://hdl.handle.net/10394/9799 |