A strategic marketing plan for Agricol forage sorghum in South Africa / Riaan Henry Roselt

Agricol is a South African seed company that offers a wide range of seed products that includes sunflower, maize, pastures and turf grasses. The addition of a new sweet forage sorghum hybrid to the current forage sorghum product range prompted an investigation into the differentiation between the di...

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Bibliographic Details
Main Author: Roselt, Riaan Henry
Language:en
Published: North-West University 2013
Online Access:http://hdl.handle.net/10394/9620