The influence of merging brands on the brand position in the global open–field vegetable seed sector / Oosthuizen, E.
The study deals with the concept of the influence of merging brands on the brand position in the global open–field vegetable seed sector. The research, more specifically, examines the market perception and awareness of the brand regarding the company versus the competitive brands. Monsanto, as a com...
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/7047 |