Male and female consumers' knowledge, perceptions and use of clothing labels / Anna Magdalena Niemann (neé Krüger)
Background and motivation Clothing labels concern the permanently attached labels as well as the temporarily attached labels known as hangtags that are found on clothing products. Clothing labels assist consumers when they are deciding whether or not to purchase clothing products, by providing produ...
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| Language: | en |
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4708 |