Customer service at a private hospital in the North–West Province / Johannes van Heerden

The South African private healthcare industry is a very competitive market. The three key role players in this industry all market themselves as institutions that provide quality care and service. As a result of this marketing, customers attend these private institutions with the expectation that th...

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Bibliographic Details
Main Author: Van Heerden, Johannes Francois
Published: North-West University 2011
Online Access:http://hdl.handle.net/10394/4503