Promotion of a legal firm during recessionary times / Johannes Douglas Richards

Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have ref...

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Bibliographic Details
Main Author: Richards, Johannes Douglas
Published: North-West University 2011
Subjects:
Online Access:http://hdl.handle.net/10394/4471