The influence of culture on customers' complaint behaviour pertaining to service failures / by Mariëtte Louise Walters
Organisations are facing increasing pressures in terms of customer service since customers tend to become more demanding as competition within industries increases. In order to succeed in this changing marketplace, organisations should focus on forming and maintaining long-term relationships with th...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4416 |