The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation Y consumers / by Stefanie Wilhelmina Kühn.
Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes to a pleasant consumer retail experience. Consumers' total retail experie...
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| Language: | en |
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4282 |