Interne bemarking by geselekteerde versekeringsondernemings / Mariheca Otto
The purpose of this study was to investigate internal marketing at selected insurance enterprises. This study examines an approach to internal marketing. In the introduction, relevant concepts are explained and background information regarding marketing, the marketing concept, the marketing environm...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/401 |