The perception of brands and brand value within the developing cultures / by H.J. Barclay
The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, traditions and beliefs on the one hand and historical imbalances in consum...
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North-West University
2010
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| Online Access: | http://hdl.handle.net/10394/3626 |