'n Ondersoek na die gebruik van multikriteriametodes vir strategiese prysbeleid / A. Bell
Products are priced in order to sell them and make a profit. Every firm, therefore, needs a pricing strategy. Such a strategy should be simple. It should ensure simplicity in tactics and decisions and minimize complications. It is difficult to set a price with the help of only one pricing model. The...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/319 |