Consumer perceptions of supermarket service quality : scale development, measurement and validation / Manilall Dhurup
During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and clos...
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| Language: | en |
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/2414 |