Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp
Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and knowledge sharing and currently segments its markets (pulp and paper, water,...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/2317 |