Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie / Mornay Roberts-Lombard

Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie / Mornay Roberts-Lombard

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Relationship marketing has received much attention and widespread publicity over the past ten years and has moved to the forefront of research and practice. It provides companies with a management tool to establish economically profitable relationships, networks and interactions with different, but...

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Bibliographic Details
Main Author: Roberts-Lombard, Mornay
Published: North-West University 2009
Subjects:
Association of Southern African Travel Agents (ASATA)
Services marketing
International Air Transport Association (IATA)
Industrial marketing
Internal markets
Influence markets
Influence market relationships
Customer markets
Customer market relationships
Travel agency industry
Travel agents
South African Tour Operators Association (SATOA)
South African Vehicle Transport Association (SAVRALA)
Transaction marketing
United Federation of Travel Agents Associations (UFTAA)
Relationship marketing
Supplier markets
Supplier market relationships
Reference markets
Reference market relationships
Recruitments markets
Recruitment market relationships
Western Cape province.
Online Access:http://hdl.handle.net/10394/1731

Internet

http://hdl.handle.net/10394/1731

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