Strategiese kommunikasiebestuur in korporatiewe sosiale betrokkenheidsprogramme van die Noordwes-Universiteit, Potchefstroomkampus / Anguree Jansen van Rensburg
In the twenty first century it became evident that organisations should no longer only be managed in the interest of its shareholders, but also in that of their stakeholders. Businesses are now being requested to scrutinise their 'sphere of influence' to mitigate negative impacts on societ...
| Main Author: | |
|---|---|
| Published: |
North-West University
2009
|
| Online Access: | http://hdl.handle.net/10394/1380 |