Developing a framework for relationship intention, satisfaction, loyalty and retention of SMEs in the business-to-business financing environment / Margaretha Henriëtha Mentz
In the business-to-business (B2B) financing industry, financiers offering financing to SMEs are finding it increasingly difficult to attract new customers and to retain existing customers. One way of attracting and retaining customers is by creating superior customer satisfaction, as it is believed...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/13148 |