Describing the business decision-making process for evaluating cricket sponsorship proposals / Alida Johanna Coetzee
One of the major challenges facing cricket unions today is getting adequate funding; on the other hand, one of the challenges facing businesses are the hundreds of unsolicited sponsorship proposals they receive annually. This study investigated the business decision-making process for selecting spon...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/11070 |