Analysing retailers' buying behaviour and loyalty of branded adible groundnuts in the North West Province and Gauteng / Abraham Petrus Louw Lourens

South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at a price that is directly linked to the price traders achieve on the export market. The local edible groundnut demand is relati...

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Bibliographic Details
Main Author: Lourens, Abraham Petrus Louw
Language:en
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10394/10754