An international comparative study on the relationship marketing and customer retention of retail banks : lessons for South Africa
Despite the extensive research undertaken in the subject area of services marketing, much is still unknown to service providers of specific services in terms of firm-client relationships and how customer retention rates can be increased. This study attempts to address this limitation. The study revo...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2011
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| Online Access: | http://hdl.handle.net/10948/1376 |