An investigation into the family life cycle within a South African context
Each individual/household progresses through the family life cycle (FLC). This progression, which is characterized by various stages and varying consumption portfolios, can be traditional or non-traditional in nature. In the general marketing sense, the FLC concept has great value. The concept is ut...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2006
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| Online Access: | http://hdl.handle.net/10948/191 |