A study of the development of partner relationships associated with the chinese travel trade to South Africa
The Chinese inbound tourism market to SA has been acknowledged as an emerging market. However, South African tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognizing the size, importance and complexity of this market,...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2006
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| Online Access: | http://hdl.handle.net/10948/414 |