The interface between financial management and marketing management in South African businesses
This study investigates the interface between financial and marketing management in South African businesses by investigating the financial and marketing-management processes. This process orientation highlighted important interactions between the two functions. A critical analysis of secondary reso...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Nelson Mandela Metropolitan University
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10948/d1021111 |