Travelling shoppers' perceptions on the comprehensive servicescape within the South African retail environment
The study is on the influence of comprehensive servicescape on shopping behaviour of road and rail travelling shoppers. The comprehensive servicescape is referred to as synchronization of the multidimensional servicescape dimensions, which are the physical environment, social environment, socially s...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2012
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| Online Access: | http://hdl.handle.net/10948/d1013610 |