The influence of customer relationship management on the service quality of banks
Despite the extensive research undertaken in the subject area of services marketing, much is still unknown to service providers of specific services in terms of service delivery concepts. This study attempts to address this limitation. The study revolves around the customer relationship management a...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2006
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| Online Access: | http://hdl.handle.net/10948/400 |