Market needs analysis for Turnkey automation project based organisation in the Eastern Cape

Customer value is essentially the perceived value that the customer gains when purchasing a product. The perceived value is the trade-off between the cost of the product and the benefits it provides. If the customer perceives the benefits exceed the costs, then the customer perceives value in the pr...

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Bibliographic Details
Main Author: Buys, Stefan
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2014
Subjects:
Online Access:http://hdl.handle.net/10948/d1021170