Measuring brand loyalty in the medical device industry of South Africa : a study across the public and private health-care system
Brands are major role-players in the organisational business strategy; and they are recognised as one of the most valuable assets a company can possess. The entry of low-cost competitors has redefined the entire competitive landscape of the health-care industry through their ability to transform the...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2014
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| Online Access: | http://hdl.handle.net/10948/d1021070 |