Investigating a positioning strategy for a car wash business in Port Elizabeth : a case study
The aim of this study was to determine an appropriate positioning strategy for a car wash business in Port Elizabeth to promote its competitive advantage in the market place. To meet this aim the customers' perceptions of the business were examined. It has been widely acknowledged by researcher...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2012
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| Online Access: | http://hdl.handle.net/10948/d1020148 |