The use of mobile commerce to improve the services of life insurance post sale activities
Mobile commerce, due to its inherent characteristics of mobility and reachability in enhancing personalized services provides an excellent means for life insurers to exploit such avenue in their service offerings. The objective of this study was to determine whether mobile commerce can be used to im...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2008
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| Online Access: | http://hdl.handle.net/10948/913 |