The development of a leadership brand to enhance the competitiveness of organisations

Effective leadership is and will remain the cornerstone of business success. It is leadership that differentiates world class from mediocre performance. The objective of this study is to investigate how positive leadership brand can be developed in order to leverage human capital and enhance the com...

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Bibliographic Details
Main Author: Baatjes, Jerome Clinton
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2006
Subjects:
Online Access:http://hdl.handle.net/10948/189