Challenges to corporate and brand image in multinational companies across different linguistic and socio-economic markets : a semiotic analysis
Doing business "the French way" in a Francophone market niche may be somehow different from doing it "the English way" in an Anglophone market niche. Since both the employees’ and the customers’ knowledge of an organisation underpins the organisation’s performance in complex busi...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2014
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| Online Access: | http://hdl.handle.net/10948/d1020189 |