Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands
South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was establ...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2013
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| Online Access: | http://hdl.handle.net/10948/d1020040 |
| Summary: | South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was established to prevent the sale of European beer to Africans, effectively boosted the illicit black drinking culture in shebeens and socially in the townships. As people began to move from rural to urban areas in search of job; commual beer halls became places of connection and support for people who felt alienated and disconnected from their homes and famillies. |
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