Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands

South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was establ...

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Bibliographic Details
Main Author: Tye, Robyn
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2013
Subjects:
Online Access:http://hdl.handle.net/10948/d1020040