Factors influencing effective electronic word-of-mouth marketing
Marketing serves to satisfy customer needs and wants while building strong customer relationships in an effort to gain value from customers in return. On understanding that customer satisfaction is needed for a business to survive and grow, the important role marketing plays within a business is emp...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Nelson Mandela Metropolitan University
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10948/14631 |