An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks
Stories have the ability to evoke feelings and emotions in humans and have since been used by brands as part of corporate communication, communicating their vision and values. However, the growing technological trends have not only shifted the platforms for communication but also changed the techniq...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2015
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| Online Access: | http://hdl.handle.net/10948/7533 |