The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers
The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2003
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| Online Access: | http://hdl.handle.net/10948/270 |