An investigation into the relationship marketing strategies applied by Eastern Cape based travel agents
Relationship marketing has grown in importance. This growth affects all industries, including the tourism, hospitality and travel industry. Of particular importance is the bond of relationship marketing between suppliers (principals) and retailers (travel agents) in the distribution channel. The res...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2003
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| Online Access: | http://hdl.handle.net/10948/251 |