The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban
Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014. === Consumer behaviour towards marketing communication has a cultural undertone. The forces of globalisation have made it imperative for marketing practitioners to fu...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10321/999 |