The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban

The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban

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Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014. === Consumer behaviour towards marketing communication has a cultural undertone. The forces of globalisation have made it imperative for marketing practitioners to fu...

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Bibliographic Details
Main Author: Ijabadeniyi, Abosede
Other Authors: Govender, Jeevarathnam Parthasarathy
Format: Others
Language:en
Published: 2014
Subjects:
Consumer behavior > South Africa > Durban
Consumer behavior > South Africa > Durban > Cross-cultural studies
Consumers > Social aspects > South Africa > Durban
Motivation research (Marketing) > South Africa
Consumers > Research > South Africa > Durban
Online Access:http://hdl.handle.net/10321/999

Internet

http://hdl.handle.net/10321/999

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