The effects of consumer ethnocentrism on the establishment of a consideration set of convenience products

The effects of consumer ethnocentrism on the establishment of a consideration set of convenience products

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Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014. === The establishment of choice set from which consumers identify their preferred product and/brand choices arouses some interest among researchers, specifically with...

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Bibliographic Details
Main Author: Kamwendo, Andrew Ronald
Other Authors: Corbishley, Karen Margaret
Format: Others
Language:en
Published: 2014
Subjects:
Consumers' preferences > Research > South Africa
Consumers > Psychology
Consumer behavior > South Africa > Cross-cultural studies
Marketing > South Africa > Psychological aspects
Consumers > South Africa > Attitudes
Marketing research > South Africa
Online Access:http://hdl.handle.net/10321/998

Internet

http://hdl.handle.net/10321/998

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